You must often ask, what is sponsorship? It used to be a pretty simple answer. Most people think of sports sponsorships like McDonald’s and the U.S. Olympic team, or Bud Light and the NFL. There are many easy examples to see in sports, so it is a good place to start.
Sponsorship has grown to be a massive source of revenue for causes, non-profits, conferences, festivals, concert venues, food festivals, associations, municipalities, university business schools, wings of hospitals and even airports. These are referred to as properties within the sponsorship industry.
Nearly anything with a large and definable audience can be Sponsored.
● Therefore, Sponsorship is a form of affinity marketing that provides certain rights and benefits to the buyer or “sponsor”.
● It is usually in conjunction with a property, venue, personality, or event. Most often, the sponsors may use the images and logo of the partner and call themselves an official sponsor of the property.
● Sponsorship is particularly effective when the sponsor and the property have similar goals, values and vision. So, If you are an Organizer of an Event, be it of a College/School or of any Industry, and want our Sponsorship or any Collaboration, We may have a Deal as you Need Sponsors and we Need Marketing or there is any other Proposal you want to offer, we can Discuss
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